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Financial goals & business advisory

Goal Tracking Using Financial Updates

Goal Tracking Using Financial Updates turns your day to day bookkeeping into practical decision support. You get regular, easy to understand updates that compare actual results to your goals, highlight what is changing, and help you decide what to do next with confidence.

More information

What this service covers

Regular financial updates give you a clear view of performance and progress, without waiting until year end. This service typically includes:

  • A simple goal setting session to agree what you want to measure (revenue, profit, cash, tax reserves, capacity).
  • Regular reporting (monthly or quarterly) comparing actuals to targets or budget.
  • Clear variance commentary: what moved, why it likely moved, and what to watch next.
  • Cash visibility, including expected liabilities such as VAT and Corporation Tax where relevant.
  • Action focused recommendations to improve results, protect cash, or reduce risk.
  • A short review call to agree priorities before the next period.

Who this is for

This works well for sole traders and limited company owners who want a reliable way to stay on top of performance while keeping admin light. It is particularly useful if you are growing, hiring, increasing ad spend, moving to VAT registration, or finding profits and cash do not match. It also suits business owners who want clearer targets and fewer financial surprises.

How it works

First, you agree the goals and the key numbers that matter most to your business. Your bookkeeping data is then kept up to date and used to produce a regular snapshot, with a comparison to your target and a short explanation of the main movements. Each update ends with clear next steps, so you know what to change, what to keep doing, and what to monitor.

Ongoing value and optimisation

As your business changes, your goals and tracking measures can be refined so they stay relevant. Over time, patterns become easier to spot, which helps you plan ahead, set realistic targets, and make decisions earlier. The result is better control of profit and cash, with fewer last minute scrambles.

Frequently Asked Questions

How often will I receive financial updates?
Most clients choose monthly updates, but quarterly can work for simpler businesses. The right frequency depends on how quickly your numbers change and how often you make decisions based on them.
Do I need to use cloud accounting software?
Using cloud software makes updates faster and more accurate because the data is current. If you are not yet on cloud software, you can discuss the most practical setup based on how you invoice, take payments, and record costs.
What types of goals can we track?
Common goals include revenue, gross margin, net profit, cash in the bank, and tax set asides. You can also track operational drivers like average job value, utilisation, or monthly recurring revenue, if the data is available.
Is this the same as management accounts?
It can include elements of management accounts, but it is more targeted and action led. The focus is on tracking agreed goals, explaining key movements, and deciding next steps rather than producing long reports.
What do you need from me to get started?
You will agree your goals, timescales, and what “on track” looks like. You will also need to keep sales and costs recorded promptly, and share any key business changes so the commentary stays accurate.

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