A person at a desk reviewing business documents and a checklist, reflecting preparation for accounting tasks.
Financial goals & business advisory

Business Goal Setting (Finance-Led)

Business Goal Setting (Finance-Led) turns your accounts and bookkeeping into clear, measurable targets. It helps you decide what “good” looks like for profit, cash, tax reserves and growth, then breaks that into practical steps you can track month to month.

More information

What finance-led goal setting covers

This service uses your current numbers to set targets that are realistic, measurable and aligned to how your business actually runs.

  • A review of recent performance (income, costs, profit and cash movement)
  • Clear financial goals (monthly and annual) linked to what you want to achieve
  • Key KPIs to track, such as gross margin, day rate, utilisation, average order value, or overhead ratio
  • Cash flow focus: timing of money in and out, reserves, and upcoming commitments
  • Tax-aware planning for VAT, PAYE and Corporation Tax where relevant
  • A simple action plan that ties operational actions to financial outcomes

Who this is for

This is suited to sole traders, freelancers, contractors and director-run limited companies who want clearer direction and stronger control of their finances. It is especially useful if you are busy delivering work, you are making decisions without up-to-date numbers, or your revenue looks healthy but cash feels tight.

How the service is delivered

We start by agreeing what you want from the business over the next 3 to 12 months. Your latest figures are used to establish a baseline, then we model what needs to change to reach your targets. You will finish with goals you can measure, plus a short list of priorities that are achievable alongside day-to-day work.

What you will leave with

You get a set of headline targets, a small number of KPIs worth paying attention to, and a plan for how to monitor them. Where helpful, we translate targets into practical numbers, such as the monthly sales needed, the pricing required, or the cost level you need to hold.

What happens next

You can use the plan independently, or roll it into ongoing support with regular check-ins. Tracking against targets through the year helps you spot issues earlier, make decisions with confidence, and adjust quickly when plans change.

Frequently Asked Questions

What do I need to provide before we start?
Recent bookkeeping or management accounts, plus access to your accounting software reports if available. If records are incomplete, we can still set goals, but you may need a quick tidy-up first.
Is this service only for limited companies?
No. It works well for sole traders and limited companies because the focus is on cash, profit and the decisions behind them. We tailor targets to how you trade and how you pay yourself.
Will you tell me exactly what my sales target should be?
We will recommend a target based on your current figures, capacity and cost base, then sense-check it with you. The aim is a target you can track and actually deliver, not a stretch number with no plan.
Can this help with pricing and profitability?
Yes. We can link your goals to pricing, margins and utilisation so you can see what each job, day rate or package needs to deliver. That makes it easier to choose which work to prioritise.
Do I need ongoing advisory after the goal setting?
Not necessarily. Many clients use the outputs as a standalone plan for the next quarter or year. Ongoing check-ins can help you stay accountable and adjust targets as your numbers change.

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